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October 4, 2016

I set out a structure for the data analytics industry in a previous post.  This framework attempted to define a framework by which companies can be categorized and evaluated.  The framework defined a group of four sectors with a number of segments within each of those...

May 26, 2016

There has been a lot of activity recently around revenue attribution - marketers want to develop a better understanding of their customer acquisition funnel and be able to measure progress against it.  Most of this attention has been focused on the B2C space. However,...

May 19, 2016

Marketing measurement has long been an arcane field - companies interested in understanding how their marketing programs impacted revenue (or brand value) would hire expensive consultants who labored long and hard to deliver complex models at great cost to help their c...

November 19, 2015

 

IBM is again at a crossroads as its stock price languishes and market analysts question if it is on the right path.  The Company has doubled down on predictive analytics as a core element of its transformation strategy – however, the decline in its low growth legacy b...

October 23, 2015

 

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

 

John Wanamaker, a department store merchant and marketing pioneer in the late 19th and early 20th century (as well as Postmaster General from 1889 to 1893), is reputed to have m...

September 16, 2015

 

It wasn’t so long ago that the universe of data analytics companies was much easier to describe.  In the year 2000 there were some clearly defined categories of companies that were all engaged in some part of the data and analytics world, although data analytics was n...

July 23, 2015

 

The world of big data and predictive analytics is hot right now.  I can’t open my inbox without receiving a barrage of emails from various companies promoting a new analytic solution or feature set that can solve a business problem.  How can a business executive seeki...

March 9, 2015

There has been enough buzz about Big Data over the past year or two to create a very big data file.  It seems that if you do not have a strategy around big data, mining ecommerce and social media sites for new insights into your customers, using new data management sof...

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