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August 10, 2017

A long, long time ago (maybe 10 years) the data analytics industry was fairly easy to define and track. Back in that pre-historic era SAS was considered the gold standard of analytics companies with a comprehensive range of solutions addressing the demands of many indu...

October 23, 2015

 

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

 

John Wanamaker, a department store merchant and marketing pioneer in the late 19th and early 20th century (as well as Postmaster General from 1889 to 1893), is reputed to have m...

September 16, 2015

 

It wasn’t so long ago that the universe of data analytics companies was much easier to describe.  In the year 2000 there were some clearly defined categories of companies that were all engaged in some part of the data and analytics world, although data analytics was n...

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March 9, 2015

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