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October 4, 2016

I set out a structure for the data analytics industry in a previous post.  This framework attempted to define a framework by which companies can be categorized and evaluated.  The framework defined a group of four sectors with a number of segments within each of those...

October 23, 2015


"Half the money I spend on advertising is wasted; the trouble is I don't know which half."


John Wanamaker, a department store merchant and marketing pioneer in the late 19th and early 20th century (as well as Postmaster General from 1889 to 1893), is reputed to have m...

September 16, 2015


It wasn’t so long ago that the universe of data analytics companies was much easier to describe.  In the year 2000 there were some clearly defined categories of companies that were all engaged in some part of the data and analytics world, although data analytics was n...

July 23, 2015


The world of big data and predictive analytics is hot right now.  I can’t open my inbox without receiving a barrage of emails from various companies promoting a new analytic solution or feature set that can solve a business problem.  How can a business executive seeki...

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