The data analytics field has been around since the dawn of the computer age, but really matured in the 1990’s as the means to operationalize data based decisions into business processes became feasible and more economical.  Through this period, the commercial application of analytics was mostly utilized in large, regulated, data-intensive industries such as financial services, health care as well as the public sector.

 

Then, from the mid-1990’s a couple of seismic shifts took place which have driven the growth of analytics into the mainstream and into all industry sectors.  The first, not surprisingly, is the emergence of the internet and, more specifically, the explosion in transactional activity and consumer preference information gathered by the likes of Google, Amazon, Facebook and others giving rise to the big data phenomenon, referencing the explosion in the volume, variety and velocity of data flows and the migration of business to the cloud.  Alongside this development has been continuing rapid advances in computing capabilities which has facilitated the automation of many analytics functions.

 

The data analytics industry has grown up around and in response to these trends. Today, data analytics capability is a core capability for companies seeking to make better business decisions and gain a competitive advantage.

 

The mission of Marin Analytic Consulting is to help serve established and  emerging companies as an outsourced strategic and business advisor as they navigate their way through the myriad challenges confronting companies in the data and analytics space.