How to Invest in the Data Analytics Universe
Just about every company worth its salt today uses data and analytics to better understand their customers and better meet their needs. ...
The Data Analytics Sector in a Post-COVID World – Ripe for Consolidation
The number of companies that have emerged in the data analytics space over the past decade or so has been enormous. Some have done...
Early Stage Venture Funding - Not All About Valuation
Article Thesis Raising venture capital is a time consuming and arduous process, even for the serial entrepreneur. For the less...
Public Data Analytics Companies - who's winning (and not)?
A long, long time ago (maybe 10 years) the data analytics industry was fairly easy to define and track. Back in that pre-historic era SAS...
Self-Service Data Analytics for Smaller Companies (SME’s)
Let’s start with the bottom line - there is no excuse for virtually any company today, regardless of size or manpower (and within...
Developing a Prospect Database for an Emerging MarTech Company
CASE STUDY: Marin Analytic Consulting recently assisted a client in its database marketing initiatives and prepared an article...
A Database of Analytics Companies
In a prior post I outlined some thoughts on the outlook for the data analytics sector and referenced a database I prepared of analytics...
How many analytics companies are there?
I set out a structure for the data analytics industry in a previous post. This framework attempted to define a framework by which...
Statistical Attribution & Optimization in the B2B World.
There has been a lot of activity recently around revenue attribution - marketers want to develop a better understanding of their customer...
Blending Marketing Mix and Attribution
Marketing measurement has long been an arcane field - companies interested in understanding how their marketing programs impacted revenue...
