In Defense of Small Data
There has been enough buzz about Big Data over the past year or two to create a very big data file. It seems that if you do not have a strategy around big data, mining ecommerce and social media sites for new insights into your customers, using new data management software tools like Hadoop, you are at a serious disadvantage to your competitors who are all jumping on the big data bandwagon. And - there is merit to this line of thought for some companies. The increase in the
