How many analytics companies are there?
I set out a structure for the data analytics industry in a previous post. This framework attempted to define a framework by which...
Marketing Measurement – Analytics is Changing the Mix
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker, a department store merchant...
The Data Analytics Landscape - A Crystal Ball
It wasn’t so long ago that the universe of data analytics companies was much easier to describe. In the year 2000 there were some...
Making Sense of Analytics – Establishing a Framework
The world of big data and predictive analytics is hot right now. I can’t open my inbox without receiving a barrage of emails from...
