How to Invest in the Data Analytics Universe

Just about every company worth its salt today uses data and analytics to better understand their customers and better meet their needs. For some companies, such as Google, Amazon and others, data science is the very foundation of their business model - but these companies use data analytics in service of their broader core mission. The universe of public companies that actually provide data and analytics solutions is far smaller and harder to define, but includes industry behemoths such as IBM, Microsoft, Salesforce, Oracle et al. for which data analytics is only one element of their solution suite. There are also a number of other public companies that focus on the software and data infr

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