Self-Service Data Analytics for Smaller Companies (SME’s)

Let’s start with the bottom line - there is no excuse for virtually any company today, regardless of size or manpower (and within reason), not to be making data analyics a part of their normal business routines. Traditional objections such as cost, resources and expertise no longer cut the mustard. As many observers have noted, a company’s internally generated data is a key asset that needs to be leveraged in the same way as any other corporate asset if the business is to survive and thrive in today’s increasingly competitive environment. The 4 main questions that need to be resolved are: what are the short term and long term objectives? who should be responsible for the effort? what speci

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