Early Stage Venture Funding - Not All About Valuation

Article Thesis Raising venture capital is a time consuming and arduous process, even for the serial entrepreneur. For the less experienced founder, it can be tempting to focus on the valuation that potential investors place on the business. However, this focus can detract from other important terms of a deal - particularly as they relate to liquidation preferences. Even if there is a limit on the negotiability of these terms, the founder should understand their potential impact. Introduction Starting a new business is not for the faint of heart! The initial product idea, the long days and longer nights required to get a product ready to go to market take real tenacity and a refusal to gi

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