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Marketing Measurement – Analytics is Changing the Mix
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker, a department store merchant...
Featured Posts
In Defense of Small Data
Recent Posts
How to Invest in the Data Analytics Universe
The Data Analytics Sector in a Post-COVID World – Ripe for Consolidation
Early Stage Venture Funding - Not All About Valuation
Public Data Analytics Companies - who's winning (and not)?
Self-Service Data Analytics for Smaller Companies (SME’s)
Developing a Prospect Database for an Emerging MarTech Company
A Database of Analytics Companies
How many analytics companies are there?
Statistical Attribution & Optimization in the B2B World.
Blending Marketing Mix and Attribution
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