Public Data Analytics Companies - who's winning (and not)?
A long, long time ago (maybe 10 years) the data analytics industry was fairly easy to define and track. Back in that pre-historic era SAS...
Marketing Measurement – Analytics is Changing the Mix
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker, a department store merchant...
The Data Analytics Landscape - A Crystal Ball
It wasn’t so long ago that the universe of data analytics companies was much easier to describe. In the year 2000 there were some...
