Developing a Prospect Database for an Emerging MarTech Company

CASE STUDY: Marin Analytic Consulting recently assisted a client in its database marketing initiatives and prepared an article summarizing the project for the contact list vendor which is set out below. Delivering meaningful content to good quality leads via email marketing campaigns is the most effective way for B2B companies to build prospect pipelines and ramp sales. There is considerable evidence to support this contention but it should be noted that it applies to small companies just starting a marketing program as much as larger more established businesses. Key Learnings So – what lessons did we learn in undertaking our first email campaign? ➡➡ We wanted a list that was as large a

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