The Data Analytics Sector in a Post-COVID World – Ripe for Consolidation

The number of companies that have emerged in the data analytics space over the past decade or so has been enormous. Some have done extremely well and become unicorns with sky high valuations, while others have crashed and burned. The universe has seen the emergence of a group of integrated enterprise vendors (Salesforce, Oracle, Adobe, IBM etc.) and a large number of relatively small point solutions. This universe is now reaching critical mass and the market is likely to enter a new phase of consolidation. For example, in the marketing technology space, Scott Brinker who maintains an authoritative database of marketing technology companies has noted that the universe of companies he foll

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