Statistical Attribution & Optimization in the B2B World.
There has been a lot of activity recently around revenue attribution - marketers want to develop a better understanding of their customer...
Blending Marketing Mix and Attribution
Marketing measurement has long been an arcane field - companies interested in understanding how their marketing programs impacted revenue...
The Marketing Technology Minefield
Of all the executives in the C-Suite, the role of the Chief Marketing Officer has probably changed more than any other over the past 15...