The Marketing Technology Minefield
Of all the executives in the C-Suite, the role of the Chief Marketing Officer has probably changed more than any other over the past 15...
The Future of Analytics Depends on IBM - and Vice Versa!
IBM is again at a crossroads as its stock price languishes and market analysts question if it is on the right path. The Company has...
Marketing Measurement – Analytics is Changing the Mix
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker, a department store merchant...
The Data Analytics Landscape - A Crystal Ball
It wasn’t so long ago that the universe of data analytics companies was much easier to describe. In the year 2000 there were some...
Making Sense of Analytics – Establishing a Framework
The world of big data and predictive analytics is hot right now. I can’t open my inbox without receiving a barrage of emails from...
In Defense of Small Data
There has been enough buzz about Big Data over the past year or two to create a very big data file. It seems that if you do not have a...
